• Badges are required for all show staff to enter all SproutsCon activities, including show setup.
• Badge pickup will be available onsite outside the Ryman C Expo Hall. 
• Each booth includes 3 complimentary badges. Additional badges will incur a $249 fee billed back to the vendor.
• A $100 late fee will also apply to any badges registered for onsite. The last day for pre-registration, at the discounted rate, is Saturday, 8/16.
• Brokers are required to purchase badges for the 2025 event. Broker badges can be purchased in a 4-pack or individually. Pricing is as follows:

Early Bird (by 5/31): 4-pack - $800, Individual - $249

Standard (after 5/31): 4-pack - $1000, Individual - $299

SproutsCon sponsorship opportunities are designed to offer a variety of exciting ways to get even more involved at the event. From featuring a product in the team member welcome bag, to branded opportunities throughout the event, you are sure to find a unique way to feature your products/brand. Sponsorships are available on a first-come, first-served basis as many of these opportunities are exclusive. Available sponsorships start at $2,500. 

Room blocks have been secured at the hotels below. Rooms are available on a first-come, first-served basis and subject to availability.  

Gaylord Opryland Resort & Convention Center (Event Venue)
2800 Opryland Dr, Nashville, TN 37214 

$399/night 

Book Room - ADD LINK

*ADD SECOND HOTEL LINK

The vendor address will be on Sunday, August 18th at 4:30 PM. Sprouts leaders will present a company update to attending vendors, along with sharing how vendors can partner with Sprouts. RSVP during badge registration is required.

Exhibitor Pre-Event Timeline 

• July 18 – Food Preparation Service Rules & Regulations / Waiver and Indemnification Agreement due to Gaylord
• July 28 - Sprouts process billbacks
• Friday, 8/23 - Last day for the Freeman Advance Order Discount (see Freeman link / form) 
• Monday, 8/4 - Last day to order refrigerators and freezers without penalty (see Lowe form)
• August 16 - Last day to order power and internet online.
• August 16 - Last day to register for show badges without a late fee.

Exhibitor Event Timeline 

August 17

12:00pm – 7:30pm Exhibitor Check-In/Badge Pickup  

1:00pm – 7:30pm Exhibitor Setup 

4:30pm – 5:30pm Vendor Address  

6:00pm – 8:00pm Dinner Reception at the Opry House Plaza 

8:00pm – 10:00pm Exclusive show at the Opry House 

August 18 

7:00am – 11:00am Exhibitor Access for Setup 

9:00am – 11:00am Cold Storage Item Delivery  

11:30am – 5:30pm Tradeshow  

5:30pm – 7:30pm Exhibitor Breakdown 

Once you receive the SproutsCon Exhibitor Kit, be sure to review the Non-Perishable Shipping and Perishable Shipping details to ensure your items are available at your booth when setup begins.  

Shipping labels can be found here – ADD LINK.  

• Perishable items must be properly labeled, designated as frozen or refrigerated, and shipped direct to the show site at the address provided no earlier than 12:00 PM Friday, August 15th. Please review the Freeman site for appropriate shipping addresses and labels.
• Non-perishable items must be properly labeled and shipped to the Freeman Advance Shipment warehouse no later than August 11th. There is NO temperature-controlled warehousing available at the Advance Warehouse. Please review the Freeman site for appropriate shipping addresses and labels.

Small Parcel 

This year’s show will feature a dedicated FedEx desk near the exhibitor registration area from 5:00 PM – 7:00 PM on show day to expedite your outbound shipments. FedEx will NOT pick-up boxes and shipments from your booth area, even if the boxes are taped and labeled. All outbound shipments must be taken to FedEx or your preferred shipping company’s offsite location.  

Large Parcel/Freight 

Refer to the Freeman Exhibitor Kit for options regarding outbound freight. Note, all outbound carriers must check-in by 6:30 PM on August 18, 2025.

Within 2-3 weeks of booth approval, Freeman will send the main booth contact a link to the SproutsCon 2025 Exhibitor Kit. This will contain important show information, as well as optional upgrades and purchases.

Electrical and Internet/WiFi are not included in a standard booth package and need to be purchased. Gaylord Opryland is the provider for all electrical and internet needs for SproutsCon 2025. Online orders can be placed between May 19 – August 16, 2025.  

Electrical Pricing

Internet Pricing

Reserve these through the Boomer Storefront starting May 19. (A link will be added on 5/19)

• You will need to register with the site to be able to order services. Create an account if you are a new user.
• Once you log in locate your show under the “My Events” section. 
• Select the appropriate services department
• Choose the services for each department for your booth, clicking on “Add to Cart” at the end of each selection.
• Review your shopping cart.
• After all your selections are made and verified continue through the “Secure Checkout” icon. 
• Should you have questions please reach out using the “Help” button at the top right of the page. This will alert a specialist that you need assistance with your order.

Encore – ADD LINK services are available for technology rentals. This includes, but is not limited to, large and small format HD monitors, PC based laptops, audio packages, lighting, and cables.

SproutsCon 2025 is proud to partner with Lowe Rental, Inc. to offer exhibitors refrigerators, freezers, and additional equipment rentals. Please refer to the current rental catalog and Lowe order form included with your exhibitor packet and place your order by September 7th.

ADD FLAT RATES FROM FREEMAN

Should you require additional equipment or rentals in your booth (I.E. more tables), please refer to the information sent directly to the main booth contact by Freeman. We encourage you to place your orders in advance as on-site additions may not be possible based on inventory.

Ice will be bagged and provided free of charge to all exhibitors. See the show floorplan for specific locations.

Exhibitors can park in the self-parking lots marked in blue on the map below for a discounted self-parking rate of $27.75 + taxes / fees, per day. In and out privileges are for overnight guests only. Day guests are charged per entry. Anyone staying at the hotel under the Sprouts block will have parking automatically charged to their guest room at the discounted rate. Anyone not staying onsite will need to pick up discounted passes at the Exhibitor Check-In desk.  

Self-Drop Load In 

All privately owned/local vehicles (POV) dropping items off for the show will have a dedicated area to drop their booth items close to the exhibit hall. Items must be unloaded at street level (no dock space available) and unloading is limited to 10 minutes. Due to construction, the unloading area for exhibitors will not be disclosed until a month before the show. The tradeshow planning team will update this page with the unloading location / details once they have been finalized. 

SproutsCon 2025 is proud to partner with Second Harvest Food Bank of Middle Tennessee to donate leftover products from the tradeshow. Donation stickers are available at the Freeman service desk. Collection bins will be available at the rear of the exhibit hall at the end of the show.